I'm Matt Lins, and I have an extensive 18-year background in web development, specializing in Ruby on Rails.

I've applied my craft to build scalable E-commerce, Healthcare, Proptech, and iGaming sites. Along the way, I've led engineering teams to achieve company exits, and in doing so, I've learned that the most sustainable code and tech solutions emerge from the pursuit of simplicity.

Here, I advocate for simplicity in development - a belief deeply rooted in the principles of Gall's Law, which I see as essential for creating solutions that focus more on business value than technical complexity.

This space is dedicated to sharing insights, connecting with the developer community, and documenting the ongoing journey of technology and problem-solving.

I hope to offer you practical advice, share what I've learned, and engage in meaningful conversations.